Anna’s Top Tips to Help You Reach Your Goals
I always find the story behind a person’s success really intriguing. It’s never a straight line – like everyone, they have encountered the knocks and stumbles we all experience along the way but there’s an unwavering commitment and focus that sees them reach their goals.
Australia has so many inspirational people who have succeeded in business through their hard work and determination. I especially liked this quote from fashion icon Leona Edmiston,
‘Run your own race! Don’t be too influenced by others. Develop your own signature – you have to provide a point of difference in the market place.’
How we ‘run our own race’ is so very different for everyone. We all have our strengths and weaknesses, skills and talents – this is what makes us or our business unique. For me, I love working with people at my training sessions and unearthing or highlighting just what it is that is special about them, their organisation or what they offer.
It’s truly rewarding watching people be ‘illuminated’ and growing in confidence as a result. It’s this confidence that cascades into their business dealings – that’s when we get to see some really great results!
I’ve put together some tips that I think are really useful when you are setting out:
Know your worth and establish what you have to offer.
What’s your point of difference? What is it that makes you/your business special? Everyone has their own ideas about this and it’s absolutely vital that you celebrate and capitalise on what makes you unique. Cannings Butcher’s are a great example – offering free range, high quality, high welfare meat and seafood in beautiful stores with no cash handling. Their range is sourced from the best producers in Australia and their mantra is ‘they care’ – highlighting the importance of humane farming. Canning’s is certainly a providore with a difference and does an excellent job of highlighting their individuality in the market. Click on the link above and visit their website.
Focus on you – don’t compare.
This doesn’t mean you should ignore your competition! But, what it does mean is that you need to stay true to who you are as a business. Evaluate regularly and make decisions based on what’s best for you and the business.
Challenge the status quo.
What’s wrong with trying to find better ways of doing things? Always be open to new ways of thinking, embrace ideas, feedback and suggestions for improvement. While you might find it a little tricky at first, you CAN turn negatives into positives. This ideology is something very close to my heart which is why I’ve now made it part of my training and facilitation programs. Helping people to do better, brighter thinking gives birth to a whole new range of ideas and ways forward.
Have clarity on your vision and goals.
When things get hard, it’s important to remember exactly why you started your business in the first place. What was your vision? Can you recall the excitement that pushed you forward and got things happening? Is this still relevant?
Having critical reflection is absolutely vital to the health of your business – it keep you focused, compels you to keep smashing those goals and will also help you work through the obstacles that we all encounter.
I see so many of my clients applying their Vision Statement as a way of driving their decision making. This is a handy way of bringing yourself back to centre and ensuring you’re on track.